SOCIAL MEDIA & EMAIL MARKETING
Facebook, Pinterest, Twitter, Instagram, LinkedIn, Yelp, Nextdoor, and YouTube
Administrative account set-up and training
Customized, engaging tactical plans for customer engagement and acquisition
Paid social advertising
Campaign recaps, development and performance
Full service Email Service Provider configuration, template design, list build and execution
Email account configuration
Whether you need an updated site or is this your first biz site - gotcha covered.
Full end-to-end website launch
Full Social Media integration
Unlimited bandwidth, storage and contributors
Mobile Optimized site with SSL Security
Custom domain acquisition
MEET & PLAN
First we meet in person or over the phone to discuss the scope of the site and/or social media, existing or desired branding and the aesthetic you want to portray. I learn about your business history and goals as well as what you’ve done and what you aspire to do with your business. We also discuss the competitions’ websites and social media - what you like/don’t like about them. After our meeting I send you a summary email and we discuss whether you’d like to move forward and if so we talk thru next steps and timelines.
As I work on your project I’ll contact you and have you link over to the in-progress site and/or social media. You'll send me feedback, and I'll send you revisions, and we'll keep doing that until the design is complete. During this phase I’ll make sure SEO standards are met, all links and forms are functional, any requested social media is connected properly and test on a variety of screens and browsers. You can test it and make any final changes before we go Live!
MAINTAIN & UPDATE
Some of my clients need ongoing updates to their social media and/or websites. Others don’t need updates more than maybe 1-2x per year. It is my intention to create a site and/or social media presence that is going to endure as you business grows, but I am here if you need me. My rate for support is $70 per hour billed in half hour increments with a minimum of $35. Ongoing and monthly maintenance contracts are also available. Read more about pricing below.
WHAT TO EXPECT AND WHAT TO PREPARE
It’s helpful to do a bit of research and information gathering before you begin this process. The more you understand your objectives and desired content, the quicker the process will flow and the more cost effective your project will be.
Start by looking at other websites and make notes of what you like and don't like.
Is there a color palette or logo you need to match?
What information should your site include? The basics are home, about and contact. Other pages might be product and/or services, press, etc.
Will you be selling services or products? If so what is your fulfillment process (will you ship your own products)? Will you accept credit cards?
Do you want to include a blog?
How important is social sharing?
What is your Call To Action (CTA)? Do you want clients to be able to sign up for newsletters, follow you on social media, make a purchase, etc.?
WHAT TO PREPARE (AKA ASSETS)
If you have an existing website much of the information gathering is already done but if not have the following items available:
Product images and information (art, shoes, toys, whatever it is you want to promote)
A bio or a few sentences describing who you are and what you do
Press if applicable
Social media links you would like: Facebook, LinkedIn, Twitter, Instagram, etc.
DESIGN: After we talk through your project I will provide you with an estimate. Because every project is different I give a range within which the completed project will fall. If you prefer I can bill hourly at $70/hr. All prices are dependent on scope & deadline.
MAINTENANCE/UPDATES: Some of my clients need ongoing updates to their social media and/or websites. Others don’t need updates more than maybe 1-2x per year. It is my intention to create a site and/or social media presence that is going to endure as you business grows, but I am here if you need me. My rate for support is $70 per hour billed in half hour increments with a minimum of $35. Ongoing and monthly maintenance contracts are also available.
COST FOR HOSTING: I design sites using Squarespace primarily but am open to designing with Wix if you have that preference. Wix offers free hosting but to remove ads and their logo, you have to subscribe. Taking that into consideration, each of these cost approximately $130 per year for hosting and another $10-15 per year for your domain if not included. If you have over 20 pages or plan to sell online (eCommerce) the cost annually is approx. $200 per year. These are ongoing charges and a credit card is required and will be debited directly from the provider annually or monthly as you prefer. If you need one you can purchase a GoDaddy domain and hosting plan or have a domain and host via SquareSpace for one-stop-shop method.