Making small businesses look like a very big deal.
Custom websites — and smarter existing ones.
The Pretty Smart Agency builds custom websites and optimizes existing sites to turn visitors into customers — and help your business get found on Google and AI search platforms like ChatGPT, Gemini, and Perplexity. AI working FOR you not TO you!
Some of our work…
A-Craft Windows
A window and door company that needed to look as sharp as its installs.
Stacy Sullivan Home
A boutique real estate brand built around trust and local expertise.
Archos Architecture
A design-forward architecture studio with a portfolio that sells.
Bath N' Doggie Works
Full-service dog grooming in St. Petersburg, Florida — all breeds welcome since 2014.
Is Your Website Ready for AI Search?
Your customers aren’t just Googling anymore.
More people are turning to AI tools like ChatGPT, Gemini and Perplexity to ask questions, find local businesses and decide who to hire.
Instead of typing something like “plumber St. Petersburg” into Google, they might ask:
“Who’s a highly rated plumber near me who can replace a water heater?”
Or:
“Find an experienced Realtor who specializes in selling homes in Edina.”
That’s a very different kind of search — and your website needs to give AI search tools the right information to understand who you are, what you do, where you do it and why someone should choose you.
What clients say…
I am so happy to have met Tracy and would recommend her to anyone. You will be so satisfied all the way through.
It has been my pleasure to work with Tracy over the past 6 years.
I will only use her for my web needs — she's that good!
Let's get this done
Three steps, no runaround. You concentrate on your business, we'll handle the website.
Tell us about you
A short conversation about your business, your customers, and what a website needs to do for you.
We design & build
A site designed around your business needs. You review; we refine.
Launch & support
Your business goes live and we stay on call for updates as your business grows. Here for you!
Every website includes
A clear, fixed-scope build — no surprise add-ons. Here's the snapshot; the full scope of work is on our Terms page.
On building: Projects start at $1,500 for a custom 3-page website. The final price depends on the scope — how many pages, custom features, and content you need. You'll get a fixed quote up front before any work begins, so there are no surprises.
On ongoing costs: Keeping a website live comes with two small recurring costs. Your domain name — the address people type in to find you, like yourbusiness.com — typically runs $15–$25/year. Hosting is where your website lives on the internet so visitors can reach it; that's usually $15–$50/month depending on your site's needs. We'll recommend the most cost-effective setup for your business, and you're always free to use your own provider.
Let's build yours.
Tell us about your business and we'll send back a plan and a fixed price — usually within 48hrs.